Friction audit
We find exactly where users drop off: slow load time, a confusing form, or a weak CTA.
Stop losing revenue to a leaky funnel.
You've done the hard work of driving traffic. Now make it convert. We identify the technical and psychological friction killing your ROI.
Audit snapshot
- Focus: CRO and tech‑stack alignment
- Analysis: traffic quality vs. landing‑page resonance
- Outcome: lower CAC and a clear conversion map
- Timeline: complete diagnostic in 7 days
The problem
Your ads aren't the problem.
Most companies keep pouring money into PPC while their landing pages leak leads. A broken funnel makes even the best creative look like a failure.
Behavioral analysis
Data on why they aren't clicking. Is the message‑market match missing, or is the offer not compelling enough?
Technical integrity
Making sure your attribution and tracking actually work, so you stop deciding on bad data.
The scale roadmap
Once the leaks are plugged, a 90-day plan to increase spend profitably and scale your MQLs.
Results
Optimization in action
How refining the funnel changes the bottom line.
Cybersecurity Startup
-28% CACwithin 30 days by optimizing the landing-page flow and lead-capture mechanics.
B2B SaaS
+41% demo rateafter finding a major technical friction point in the registration funnel.
DevTools
3× pipeline valuethrough better offer sequencing and personalized email nurture paths.
Fit check
Is this right for you?
Ideal scenario
- Budget: you spend $3k+/mo on PPC channels.
- Symptoms: your ROAS is stagnant or tracking is broken.
- Feedback: your sales team says lead quality is "garbage."
Not a fit
- Early stage: you don't have product-market fit or a proven offer.
- Inertia: you aren't willing to make technical changes to your stack.
- Expectations: you want overnight "hacks" rather than architecture.
Not sure if you fit the criteria?
If your funnel is underperforming but you don't hit these benchmarks yet, book a call anyway. We'll give you a quick yes/no or point you toward the right resources.
FAQ
Frequently asked questions
What do you need?
View-only access to GA4 and your ad platforms. I provide a secure checklist to handle this.
How long does it take?
Typically 5 to 7 business days to dig into the data and record your video walkthrough.
Will you ask for more ad spend?
No. The goal is to find waste so we can reallocate that budget toward revenue-generating paths.
Do I have to hire you?
No. The roadmap is yours to keep. Use your team, or discuss an engagement with me later.
Get started